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Rum Chata Horchata
The cream liqueur category isn’t one where we typically see much excitement. Legacy brands like Bailey’s Irish Cream have a bevy of flavor offerings and stylish new packaging, but tend to get very little fanfare or excitement. The tough thing about these cream liqueurs is that they are often fairly thick, sweet, and tough to drink neat. Cream liqueurs have been billed as something you can keep on your liqueur shelf and don’t need refrigeration, but are infinitely better chilled. One of the reasons they are so prevalent is that their alcohol levels are often low enough that they can be sold in grocery stores that also sell beer and wine. The category got a a major boost a couple of years ago with the introduction of Rum Chata (Horchata Con Ron). Although it is technically a cream liqueur, Rum Chata has a much more contemporary feel to it. The secret to Rum Chata’s success is in its simplicity: Rum Chata tastes like really good horchata, and at 13.75% ABV/ 27.5 proof, the rum doesn’t leap out of the glass, making it a perfect choice for someone who wants something decadent to drink but doesn’t want to get slapped across the face with alcohol.